Lindsey Aleson is a California based Graphic designer,who at 12 yrs old experienced her first defining moment with designing.
After working a 9-to-5 and still not fulfilled,Aleson broke into the designing world full-time by quitting her day job built her brand around her experiences to become an entrepreneur, we asked Lindsey a few questions and this is what she shared with us about herself and her successful business.
Where did your creative spark begin – can you trace the path/timeline that got you to where you are today?
1. I am not sure the exact moment my creative spark began. But a defining moment for me was my 11th birthday. My grandpa surprised me with computer parts laid out on the pool table. We spent the weekend building my first computer. Soon after that, I discovered the drag and drop doll websites (they were so popular back then). I decided I wanted to create my own! So I was that 12 year with her own domain name and a doll website created using Notepad! I loved designing and coding the sites. I am not sure if that it where it all began, but it was a truly defining moment for me.
What inspires your creativity?
2. I find inspiration pretty much every where. I am an introvert so I usually stand back and observe. My mind is always turning. I get so many ideas that I have to keep them in Asana so I don’t forget them! I’ve watched an episode of The Office and got inspired for a post. I see colorful flowers and get inspired for a new color palatte!
Where do you live and how does it influence you?
3. I live in Orange County, California. That means I experience a lot of beautiful sunny days and get to cruise along the coast line when I just need to unwind. I also frequently visit Disneyland when I need to take a break from work. I always come back so inspired and motivated, even after a long busy day at the parks.
How have you grown your business from an idea to where it is now?
4. I have wanted to be an online business owner for years now! Like ever since I started my first blog back in 2010. But I never took it seriously or really had a plan. I continued to learn though over the past 7 1/2 years. And in June 2016 I decided that I was done wasting time and half-assing it and just went for it! I learned how to create my own child theme, create a brand, utilize social media, and so much more. I have learned more through self study than I ever did in school on the subject.
What to do you create with and why?
5. As a graphic designer, my favorite tools are Photoshop, InDesign and Illustrator (though this is a new one for me). Photoshop for social media graphics and templates. InDesign for ebooks and workbooks (one of my ABSOLUTE favorite things to design). And Illustrator for logos. I even had the opportunity to draw a cute little cast iron pan for a logo. Having the right tools make designing easier and help me give quality designs to my amazing clients.
Do you keep a journal or sketchbook? Can you show me your workspace or a part of your process?
6. I don’t keep a journal right now, but it is something I want to add to my daily schedule! I think it is a great way to track my progress both in business and personally.
What did you overcome to be here now?
7. I had to overcome a lot of fear. I have a fear of other people thinking I am weird or that I don’t know my stuff. It is something I am still working on! But I have made huge waves. I started a Facebook group called The Lovely Entrepreneur Society where I go live. And I have been more open in others Facebook groups as well.I also had to overcome my fear of failure. At my last job, things weren’t going great. We had merged, and the feeling of the new company just wasn’t a right fit for me. It was stressful and just not enjoyable. Plus I wasn’t doing anything creative, even though I was a Marketing Coordinator. So on February 28, 2017, I literally walked out. I went in that morning, tidied up loose ends and left. It is a longer story on why I left that way but it was just something that I needed to do. And I must say it was the best decision. I do miss some of my old collegues but it was something I had to do for myself.
What have you learned so far about business/creativity that you can share with others?
8. Growing a business takes time. Even those so called overnight successes aren’t actually an overnight success. You just didn’t see all the blood, sweat and tears that went into it. What you see other people doing is just the tip of the iceberg. It goes way deeper into their strategy. That is why simply copying what someone else is doing won’t necessarily work for you. Plus I am sure you are talented enough to put your own unique spin on it!
Where are you headed?
9. I am heading in the online product direction. I love my graphic design clients and helping them translate their brand into useable marketing pieces. But I can only help so many people. I also love to teach. So by creating ebooks, guides and courses I will be able to help more people. But don’t worry my design services aren’t going away anytime soon. I feel it is always something I will offer.
How can people connect with you?
10. You can find me:
Website: Blog Me Lovely | http://www.blogmelovely.com
Facebook Group: The Lovely Entrepreneur Society | https://www.facebook.com/groups/thelovelyentrepreneursociety/
Facebook Page: https://www.facebook.com/blogmelovely
Feel free to comment,share,follow and connect with Lindsey!